Did you know that commercial voiceovers are not about you? Kind of harsh, huh? Not really.
Why are so many companies being sucked dry by ineffective TV commercial voice overs and radio campaigns? Because all too often, we let our egos get in the way of good salesmanship. As commercial voice over actors a big part of our job is to show clients how a good commercial can feed their business — instead of a bad commercial feeding their ego.
When clients describe a commercial, they have in mind, the company is often the star. They use commercial voice overs to talk about their products, their services, and their history in the community on radio and TV. They speak of awards they’ve won, achievements they’ve achieved, parades they’ve marshalled. But while understanding your business’s strong points is a great place to start, it’s only a small part of the sales equation.