Who’s Got Talent?

Curious to see how you rank among the many other voice-actor hopefuls out there?  Well, why stop at “wondering” if you’ve got talent, and go out there and find out for yourself! The thing is, talent isn’t merely confined to our inherent abilities, though that plays a part.  Voiceover guru Susan Berkley has said that…

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The Art of Up-Selling in the VO World

In delving into techniques of marketing in the voice-over world, have you ever considered up-selling to your clients?  In short, up-selling is a “while you’re at it” approach: once you’ve got someone on the line booking a session, offer them something else to go along with it as a package deal.  This tactic is commonly…

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Find Your Niche!

Have you ever tried to be good at everything, only to find you succeeded at (seemingly) nothing?  The problem may have been that you were focusing on two many things at once.  One strategy that has proven successful in voice over is “niche marketing.”  With this marketing scheme, you focus your attention on one specific…

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The Myth of Voice Over Talent

A few years ago, I had the privilege of attending the “Masters of the Microphone” event in Atlanta, Georgia. The event was created and hosted by Susan Berkley of the Great Voice Company. Looking back over my notes from that great event, I was reminded of just how incredible the experience was for me, both…

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So You Want to Narrate an Audiobook

A lot of people, if you look around the voice-over world, have opinions about narrating audiobooks. People want to know if it’s a good way to go in the voice-over industry. People want to know how they can get involved. Heck, there’s even a whole organization devoted to the Audio Publishing industry (www.audiopub.org.) But, as…

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