Find Your Niche!

Have you ever tried to be good at everything, only to find you succeeded at (seemingly) nothing?  The problem may have been that you were focusing on two many things at once.  One strategy that has proven successful in voice over is “niche marketing.”  With this marketing scheme, you focus your attention on one specific…

The Art of Up-Selling in the VO World

In delving into techniques of marketing in the voice-over world, have you ever considered up-selling to your clients?  In short, up-selling is a “while you’re at it” approach: once you’ve got someone on the line booking a session, offer them something else to go along with it as a package deal.  This tactic is commonly…