What’s in your backyard?

The most memorable day drip I never took was when I lived in Southern Oregon. Twice—in 1973 and again in 1980—I lived a half-hour away from the world-famous Oregon Shakespeare Festival in Ashland, and I never went once. By the time I finally went, it was twelve years later and I lived four hours away…

Parable of the Prodigal Son

There is a book and a Bible study by Timothy Keller called “The Prodigal God”. I first heard about it when he spoke at a Leadership Summit that I attended (along with 160,000 others) via satellite through my church. I had never led a Bible study before, but after hearing him speak about this book, it was…

Find Your Niche!

Have you ever tried to be good at everything, only to find you succeeded at (seemingly) nothing?  The problem may have been that you were focusing on two many things at once.  One strategy that has proven successful in voice over is “niche marketing.”  With this marketing scheme, you focus your attention on one specific…

The Art of Up-Selling in the VO World

In delving into techniques of marketing in the voice-over world, have you ever considered up-selling to your clients?  In short, up-selling is a “while you’re at it” approach: once you’ve got someone on the line booking a session, offer them something else to go along with it as a package deal.  This tactic is commonly…

Who’s Got Talent?

Curious to see how you rank among the many other voice-actor hopefuls out there?  Well, why stop at “wondering” if you’ve got talent, and go out there and find out for yourself! The thing is, talent isn’t merely confined to our inherent abilities, though that plays a part.  Voiceover guru Susan Berkley has said that…