Even though we’re talking VoiceOver “The 3-legged stool” is a visual.
Close your eyes (pause) and (pause) visualize (nice rhyme Poppa) and see “The 3-legged stool”. Here’s the deal…if you can take just 10-15 seconds to visualize a “3-legged stool” it will truly help you to stay focused on what’s truly important to keep your VoiceOver business moving forward.
Now, I realize that some of us need more coffee before we can visualize much of anything, (that would be me)
leg 1) Your Voice – It’s not about the perceived quality of your voice that’s important. It’s what you do with it that counts. It’s called Voice Acting not Voice Dancing, so do you know how to use your voice to act and to truly earn quality VoiceOver auditions? You should never quit learning…so if you don’t have a coach to help you “grow your voice” on an on-going basis you need to find one.
leg 2) Your Equipment – Do you have a home studio or access to a studio where you can deliver a “quality audition” each and every time? If you don’t have a studio nearby, you can create a home studio for less than $1,000 pretty easily. (Find all the details by just scrolling down to my January 24, 2010 blog post)
leg 3) Your Marketing – Do you have a consistent on-going marketing plan in place, or at least in the works? Does it consist of direct mail; email; phone calls and follow up? How about the quest for referrals; cold-calling; contacting friends and friends of friends? How about the web? Is SEO (search engine optimization) in place on your website? Do you have an agent, Pay2Play sites or both? The list can be endless so pick 3-4 ways of marketing that you feel comfortable in focusing on and delivering on a consistent basis and then go do it! And…be sure that whatever your choices are, that they will provide you a good ROI (return on investment). Bottom line: Make a plan and work the plan!
Like any good “3-legged stool” if any one of these legs disappears, guess what? You guessed it…you fall on your rumpus.
- No voice? No stool!
- No equipment? No stool!
- No marketing? No stool!
But…if you can consistently keep the stool UPright, you are in the game and you Will Grow Your VO Business!
The other thing that I love about the “3-legged stool” concept is that just by saying it out loud, or even muffled under my breath, I know in about 10-15 seconds if I am “on course” or “off track” with my business.
Hope you’ll try it out. I think you’ll be pleasantly surprised as to what “The 3-legged stool” will do for your VO business over time.
Credits: Oh yes, and by the way…I didn’t create this concept. I heard it on a “Silver Inner Circle” conference call with Susan Berkley from The Great Voice Company, about 2 years ago…and it always stayed with me.
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